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  • Writer's pictureYasser Elnaggar

New Partnership

EN Investment is pleased to be joining its U.S. based partner, Basilinna, in its new endeavor with Edelman, the world's leading communications and public affairs firm, to offer business advisory and government affairs services in China, the United States and the Middle East.  

"Our clients will have a broader platform and network to support their growth in the Middle East, the United States and especially in the fast growing market of China," said Ambassador Yasser Elnaggar, CEO of EN Investment. "Egypt and the Gulf Countries have formed a "strategic partnership" with China, and bilateral trade and investment continues to increase. This is an excellent time for the three firms to work together to better serve companies operating in these markets."

The complications and uncertainties caused by the changing role of the United States in the Middle East and North Africa region (MENA), the rising tensions in U.S.-China relations, and China's growing role in the MENA make it a complex time for doing business. This new partnership brings together experts with broad experience in the policy and private sectors to help companies navigate through this changing environment.


Edelman and Basilinna partner to offer integrated China and Middle East- focused public affairs and communications services

New York City, 18 December 2019: Edelman, the world’s leading communications and public affairs firm, and Basilinna, a Washington, D.C.-based strategic consulting company, have entered into an exclusive partnership designed to provide multinational China-and Middle East-based clients of both firms with expanded communications and government relations services in China, the Middle East and the United States.

The new alliance combines the full range of Edelman’s integrated global communications services with Basilinna’s specialized strategic consulting services. This partnership will help clients navigate through the challenging landscape of changing international market dynamics.

Basilinna has helped Fortune 500 companies and start-ups to design their market-entry, growth and government relations strategies. It also works with companies based in China, the Middle East and United States looking to expand internationally.

Stephen Kehoe, Chief Executive Officer of Edelman Asia Pacific, says that the partnership is being brought together to respond to the rapidly changing geopolitical and economic challenges clients of both firms are facing.

“The Basilinna team has unique insights on issues related to China, the Middle East and U.S. markets and a strong track record of matching those insights with effective strategies,” says Kehoe. “They are an excellent complement to the strong public affairs and public relations teams we have on the ground, particularly in China where Basilinna has deep-rooted relationships built over decades.”

Deborah Lehr, Chief Executive Officer and Founding Partner of Basilinna, said, “We find ourselves in a unique time in history where communications and government engagement are more critical than ever for multinational companies. Combining our firm’s strategic approach atpositioning businesses, with Edelman’s world-class communications, will provide an exceptional offering to navigate this new normal.”

In the Middle East, Edelman will work with Basilinna’s partner, EN Investment. EN Investment is a consultancy and investment house with expertise in screening investment opportunities, interpreting and evaluating public policy and pursuing business development possibilities in Egypt and the wider MENA region.

Basilinna’s leadership has long-term experience in policy issues, having worked with various government and related international institutions, including renowned law firms, investment banks, the New York Stock Exchange, the United Nations and leading international business groups. They have also helped to conceive, launch and manage leading not-for-profit organizations.

This union will ensure that clients of both Edelman and Basilinna have expanded access to senior counselors who understand the rapidly changing political, economic and social dynamics impacting decisions driving government engagements in China, the Middle East and the United States.

For more information, please contact Michael Bush, Senior Vice President Global Marketing and Communications on +1 (212) 729 2181 or email or Nicholas Day, Director of Marketing, APAC, on +852 97800 176 or email

About Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).

For more information please visit:

About Basilinna

Basilinna is an international advisory firm that designs innovative, bespoke strategies to grow our clients’ businesses, solve problems and build successful partnerships. Headquartered in Washington, DC, our team specializes in China, the Middle East and U.S. markets. Our principals have worked together for decades to offer expertise in market access and expansion, government relations, political risk analysis, investment support, and strategic positioning and corporate social responsibility programs. With offices in Washington, DC, Shanghai, Beijing, and Cairo, Basilinna represents Fortune 500 companies across all business sectors, and we have a track record of helping our clients secure “firsts” in challenging markets.

For more information, please visit

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